Second Half Studios
Second Half Studios
Book a call

FAQ

Questions, answered.

Everything athletes, coaches, and agents ask before getting started. Don’t see yours? Book a call.

Getting started

Why LinkedIn and not Instagram?

Instagram builds fans. LinkedIn builds relationships with the executives, investors, and founders who create business opportunities.

Will it sound like me?

Yes. Every post comes from our biweekly conversations and is written in your words. Nothing goes live without your approval.

How much time does it take?

One 30-minute conversation every two weeks, scheduled around your season, travel, and recovery.

What if I’m still playing?

That’s the best time to start. We build around your season, travel, and recovery, and keep the focus on who you are off the field.

Do you work with college athletes?

Yes. We work with NIL athletes and build around your classes, season, and school’s compliance rules, including any NIL disclosure requirements. LinkedIn is where you meet the alumni, executives, and founders who matter after graduation, whether your next step is the pros or a career.

What if I don’t know what to post about?

That’s our job. We find the stories, lessons, and perspectives worth sharing from our conversations.

Will people know I use a ghostwriter?

We never share who our clients are. Every post starts with your ideas and your words from our calls, and you approve each one, so it’s genuinely your voice.

Do I have to write anything myself?

No. You talk, we write. Your only jobs are a 30-minute conversation every two weeks and approving posts before they go live.

Does this conflict with team or league rules?

We follow your school’s, team’s, and league’s social media and NIL policies, coordinate with your agent, and avoid restricted topics. If anything is unclear, we check before posting.

For agents

Do you work with my client’s agent or team?

Yes. We coordinate with agents, business managers, and teams so your client’s presence fits their bigger plan.

Is there a referral program?

Yes. Terms are set with each agency. Book a call and we’ll walk you through it.

Working together

How much does it cost?

We offer monthly retainers, one-time profile sprints, and team programs. Every engagement is tailored, so we cover pricing on the intro call. See the ways to work together.

Is there a minimum commitment?

Yes. We start with a six-month commitment. A LinkedIn presence takes time to build, and six months gives your posts time to compound into real opportunities.

Who owns the content?

You do. Every post goes out under your name, on your profile, with your approval. The writing, the ideas, and the audience you build are yours, during our work together and after it ends.

Still have questions?

The fastest way to get answers is a short conversation.

Book a call