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Win the second half

Second Half Studios builds LinkedIn presences for pro athletes, NIL athletes, and coaches. In your voice, 30 minutes every two weeks, built to open doors long after the game.

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The game ends.Your influence doesn’t have to.

Too many players walk away from the game without a plan, a network, or a voice. We help you leave with all three.

The executives, investors, and founders who shape your next chapter spend their workday on LinkedIn, deciding who to partner with, hire, and back.

+31% pro athletes on LinkedIn since 2021. Athletes are winning business there right now. The ones who show up are getting the board seats, the deals, and the stages.

Source: LinkedIn, as reported by Front Office Sports, 2026.

How it works

The game plan

Four quarters, from the first call to the first door that opens.

Q1
Strategy
We learn your story, where you want to go after the game, and who needs to know you. Then we rebuild your profile to match.
Q2
We talk
One 30-minute conversation every two weeks, built around your season. You share what you’re living, learning, and building.
Q3
We write
Posts written the way you actually talk. Nothing goes live until you approve it.
Q4
You’re seen
We engage, grow your network, and report every month on the doors that opened.

Every month

Profile: Kept current
Posts: Drafted from our calls
Approval: Yours on every word
Report: The doors that opened

Discreet by design. Your voice, your approval, your name on it.

Opportunities that compound

Every post opens a door. Every door opens the next. Here’s where your second half can take you.

BoardroomsBoard and advisory seats for leaders with discipline, visibility, and perspective.
InvestmentsDeal flow from founders and funds who already know and trust you.
StagesKeynotes, panels, and media from organizers who’ve seen you lead the conversation.
PartnershipsBrands that want partners their buyers already respect.
What’s nextFront office, broadcasting, or the company you build yourself.

Who we work with

Athletes

College, pro, or recently retired. Build your name beyond the game while people are still paying attention.

Coaches

Be known for how you lead. Coaching jobs come through relationships.

Agents

Keep your clients relevant and earning after their last game, with zero extra work for your team.

Fair questions

Will people know I use a ghostwriter?

We never share who our clients are. Every post starts with your ideas and your words from our calls, and you approve each one, so it’s genuinely your voice. Plenty of executives work with writers; how you talk about it is up to you.

Do I have to write anything myself?

No. You talk, we write. Your only jobs are a 30-minute conversation every two weeks and approving posts before they go live.

What if I’m still playing?

That’s the best time to start. We build around your season, travel, and recovery, and we keep the focus on who you are off the field.

Does this conflict with team or league rules?

We follow your school’s, team’s, and league’s social media and NIL policies, coordinate with your agent, and avoid restricted topics. If anything is unclear, we check before posting.

Build a reputation that compounds

Let’s talk about where you are today, where you want to be after the game, and how we get you there. 30 minutes, no pressure.

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